STEFANOTURCO identifies the originality of its product through the authenticity tag. Each tag is the certificate that guarantees the quality and safety of the product and represents a precise commitment of STEFANOTURCO towards its customers. It is therefore a fundamental right of the consumer to obtain all the guarantees that the product purchased is authentic and possesses all the characteristics that authenticity guarantees. Starting from 2017, STEFANOTURCO has adopted a new Brand Protection solution through a recognition QR code affixed to the warranty tag attached to the product by sealing, this procedure guarantees its integrity. Anyone can scan the code through the camera of their smartphone or tablet and verify its authenticity. The service, immediate and easy to use, is available in English and is also available for products purchased online.